AWARD-WINNING WRITER AND MARKETING STRATEGIST

Beth Brown

Beth is an organized and results-focused leader with a solid record of success in digital marketing and a demonstrated ability to maximize market share, brand recognition, and profits.

With an innate understanding of the digital landscape, she has consistently developed and executed winning strategies to drive brand growth. From social media campaigns to content marketing initiatives, Beth knows precisely how to leverage these channels to reach your target audience, captivate their attention, and convert them into loyal supporters.

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Her Skills Include:

Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premiere Pro, Acrobat Pro)
Microsoft Office Suite (Word, Excel, Outlook, Teams, PowerPoint, SharePoint)

CMS platforms (WordPress, Joomla, Drupal, Optimizely, MODx)
Email marketing platforms (Mailchimp, ConstantContact, Sendr, Hubspot)
HTML and CSS

Time, team, and project management
Graphic design
Search engine optimization (SEO)
Social media advertising
Google Analytics Certified

Google Ads Certified (formerly AdWords)
Hubspot Certified: Content Marketing
eMarketing Institute Certified: Online Marketing

12/2021
to Present

Director of Marketing

Humanitru, Richmond, VA

Create and execute growth-focused strategic marketing practices for a SaaS startup that educate prospects, clients, and investors.

Responsibilities include:

Building market presence and increasing brand visibility

Strengthening ROI across all digital marketing channels

Managing and implementing organic and paid advertising campaigns

Managing and implementing inbound lead generation and email nurturing campaigns

Creating client retention communication strategies

Developing and implementing social media strategies and content

Managing website structure and content

Maintaining consistent messaging throughout all communications

12/2018
to 12/2021

Digital Content Marketing Manager

ChildFund International, Richmond, VA

Guided the coordination, implementation, and management of digital marketing campaigns and digital content creation.

Responsibilities included:

Building and integrating digital strategy

Strengthening website ROI by establishing content marketing partnerships

Developing fundraising and engagement campaigns that drive supporter interaction and retention

Measuring KPI and adjusting campaigns if necessary

Collaborating and communicating with vendors

Executing website SEO and UX best practices related to content and digital marketing campaigns

12/2016
to 12/2018

Digital Marketing Manager

Virginia Foundation for Community College Education, Richmond, VA

Created and managed strategic marketing messages that educated
stakeholders, supported donor efforts, and encouraged student
participation in signature programs.

Responsibilities included:

Writing, copy editing, and proofreading digital and printed program materials

Creating images and video to increase user engagement

Developing and implementing social media strategies and content

Managing website structure and content

Designing and producing marketing assets for special events

Writing and distributing press releases

Serving as primary media contact

Maintaining consistent messaging throughout all communications

12/2005
to 12/2016

Marketing Specialist

Contract/Freelance, Richmond, VA

Represented the voice and image of many brands through the strategic planning, development, and delivery of informational content.

Responsibilities included:

Creating strategic content marketing plans and best practices

Building and maintaining content calendars

Writing blog content, landing page copy, advertising scripts, public service announcements, and sales and marketing emails

Managing media communications (press, broadcast, and digital)

Producing short and long-form video

Creating content for and managing social media channels

Compiling and delivering performance metrics

“Beth is that rare quadruple threat- highly creative, very hard working, a strong collaborator, and she really cares about her work product.”

Cyrus Kapadia

“Beth is a terrific writer. I’ve had the pleasure of working with her on several projects and I always appreciated her creativity and professionalism: a rare and valuable combination!”

Noah Scalin

“Beth Brown is an amazingly gifted writer, researcher and speaker. I am in awe of all that she can do – way beyond the mundane, well into the stratosphere.”